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$15825
In Stock
Digital Marketing Outreach by Kavita Sharma ...
This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse... More info...
$12995
In Stock
Foundations of Marketing by O.C. Ferrell ...
Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride... More info...
$47925
In Stock
Digital Marketing by Paulo Botelho Pires ...
Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over... More info...
$10995
In Stock
Marketing 2ed by Byron Sharp (isbn:978019559...
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications,... More info...
$3278
In Stock
The Smart Advertising Book by Dan White ...
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need... More info...
$21850
In Stock
Sport Marketing by Windy Dees (isbn:97814925...
Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams,... More info...
$8080
In Stock
Marketing Analytics by Robert W. Palmatier ...
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier's... More info...
$5494
In Stock
Ultimate Guide to Influencer Marketing by Eric Butow...
Leverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a... More info...
$9590
In Stock
Marketing Strategy by Robert W. Palmatier ...
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today:... More info...
$9050
In Stock
Digital Marketing Fundamentals 2ed by Marjolein...
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing... More info...
$11250
In Stock
Qualitative Marketing Research by David J. Carson ...
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too... More info...
$5450
In Stock
Inclusive Marketing by Jerry Daykin (isbn:9781398...
Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and... More info...
$2935
In Stock
Digital Marketing Fundamentals by Marjolein Visser ...
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process.... More info...
$4275
In Stock
The New Rules of Marketing & PR by David Meerman...
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI... More info...
$9595
In Stock
Marketing Strategy and Competitive Positioning by...
For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic... More info...
$29950
In Stock
1950s Television Advertising by Vincent Terrace ...
Winston tastes good like a cigarette should and You'll wonder where the yellow went when you brush your teeth with... More info...
$13350
In Stock
Behind the Scenes of Indie Film Marketing by Nicholas...
This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing... More info...
$13250
In Stock
Marketing Management by Dawn Iacobucci ...
Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING... More info...
$11995
In Stock
Digital Marketing Technologies by Hashem Aghazadeh ...
This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values... More info...
$4225
In Stock
Liddy-Jean Marketing Queen and the Matchmaking...
Novelist and filmmaker Mari SanGiovanni introduces readers to the irrepressible Liddy-Jean Carpenter, a matchmaker... More info...
$13275
In Stock
Marketing by Greg Elliott (isbn:978139418969...
Designed for first-year students, Elliott's Marketing, 6th Edition offers students the perfect mix of marketing theory,... More info...
$3225
In Stock
Marketing by Dhruv Grewal (isbn:97817437666...
Marketing 2nd Edition, is designed for today's changing student population with an emphasis on experiential learning and... More info...
$15825
In Stock
The Effects of Social Media Advertising in China by...
The book aims to evaluate social media users' attitude towards social media advertising in mainland China. By conducting a... More info...
$5990
In Stock
Airline Marketing and Management by Stephen Shaw ...
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students... More info...
$4495
In Stock
CIM 3 Marketing Information and Research by BPP...
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a... More info...
$2875
In Stock
Marketing Management (Custom Edition) by Philip...
This custom edition is published for Macquarie University. More info...
$18840
In Stock
Advertising Revolutionary by Jason P. Chambers ...
The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom... More info...
$5175
In Stock
Services Marketing by Jochen Wirtz (isbn:978194...
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services... More info...
$8235
In Stock
Creating Value with Data Analytics in Marketing by...
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast... More info...
$2250
In Stock
Marketing to Mums by Katrina McCarter ...
Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending.... More info...
$5450
In Stock
Using Artificial Intelligence in Marketing by Katie...
Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service,... More info...
$4075
In Stock
Digital Marketing Analytics by Chuck Hemann ...
Distill 100%Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasnt all that data... More info...
$1475
In Stock
How to Write a Marketing Plan by John Westwood...
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a... More info...
$6425
In Stock
Using Behavioral Science in Marketing by Nancy...
Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing... More info...
$13875
In Stock
International Marketing by Richard Fletcher ...
Global thinking, local relevance! International Marketing is aground-up Australian text which has a unique and relevant... More info...
$2690
In Stock
International Marketing by Pervez Ghauri ...
Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and... More info...
$11040
In Stock
Integrated Digital Marketing in Practice by Andrew...
Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all... More info...
$10835
In Stock
Digital Marketing Foundations and Strategy by Debra...
Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND... More info...
$7025
In Stock
Stand-out Marketing by Simon Kelly (isbn:9781789...
How do we get customers to choose us over our competitors? In a crowded market it's imperative to demonstrate that you... More info...
$7675
In Stock
Aesthetic Clinic Marketing in the Digital Age by...
Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics.... More info...

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