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$10995
In Stock
Marketing 2ed by Byron Sharp (isbn:978019559...
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications,... More info...
$2950
In Stock
Services Marketing by William Chitty (isbn:978019...
Services Marketing, second edition , helps readers develop a practical understanding of services marketing through a... More info...
$3675
In Stock
Marketing Research 4ed by Joseph F. Hair ...
Marketing Research provides a contemporary and managerially relevant discussion of the key principles in the dynamic field of... More info...
$31150
In Stock
Integrated Digital Marketing in Practice by Andrew...
Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all... More info...
$3290
In Stock
The Advertising Concept Book by Pete Barry ...
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters... More info...
$47925
In Stock
Social Media Marketing Management by Robert Ebo...
In Emerging Markets & Developing Economies (EMDEs), social media provides a technological solution to the economic... More info...
$15825
In Stock
The Effects of Social Media Advertising in China by...
The book aims to evaluate social media users' attitude towards social media advertising in mainland China. By conducting a... More info...
$12475
In Stock
Bayesian Statistics and Marketing by Peter E. Rossi ...
Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates... More info...
$9475
In Stock
Advanced Theory and Practice in Sport Marketing by...
Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only... More info...
$6425
In Stock
Using Behavioral Science in Marketing by Nancy...
Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing... More info...
$29175
In Stock
Advertising Campaign Design by Robyn Blakeman ...
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated... More info...
$2525
In Stock
Retail Marketing Management by Helen Goworek ...
'Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from... More info...
$5875
In Stock
Marketing Metrics by Neil Bendle (isbn:97801367...
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 4th Edition has now been updated... More info...
$15925
In Stock
Luxury Fashion Marketing and Branding by Alice...
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand... More info...
$8225
In Stock
Sustainable Marketing Planning by Neil Richardson ...
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate... More info...
$2275
In Stock
Marketing Communications 7ed by Patrick De...
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A... More info...
$12775
In Stock
Advertising by George E Belch (isbn:978176042...
The fourth edition of Advertising brings together an author team of highly experienced teachers and industry professionals to... More info...
$14400
In Stock
Understanding Digital Marketing by Damian Ryan ...
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more,... More info...
$2690
In Stock
International Marketing by Pervez Ghauri ...
Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and... More info...
$4035
In Stock
Advertising by George E Belch (isbn:978176042...
Advertising 4th Edition has been fully revised to reflect the rapidly evolving advertising industry by beginning from the... More info...
$5980
In Stock
Airport Marketing by David Jarach (isbn:97811382...
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting... More info...
$1,16340
In Stock
Sports Marketing by Michael J. Fetchko ...
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be... More info...
$14025
In Stock
Behind the Scenes of Indie Film Marketing by Nicholas...
This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing... More info...
$2875
In Stock
Marketing for Hospitality and Tourism, Global Edition...
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for... More info...
$5990
In Stock
Airline Marketing and Management by Stephen Shaw ...
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students... More info...
$2850
In Stock
This is Marketing by Seth Godin (isbn:97802413...
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the... More info...
$1475
In Stock
How to Write a Marketing Plan by John Westwood...
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a... More info...
$10675
In Stock
Social Media Marketing by Melissa S. Barker ...
Learn to market effectively using social media with the unique emphasis and best practices found only in Social Media... More info...
$17025
In Stock
Strategic Innovative Marketing and Tourism by Androniki...
This open access book presents the latest findings of researchers from around the globe who presented their work at the... More info...
$11025
In Stock
Marketing Research, Global Edition by Alvin Burns ...
For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an... More info...
$48250
In Stock
Women's Health and Corporate Marketing by Mary...
This compelling collection of essays examines how historically significant marketing schemes have profoundly impacted women's... More info...
$14675
In Stock
Online-Marketing fuer die erfolgreiche Apotheke by...
Dieses Buch verschafft Ihnen als Apothekerin und Apotheker einen UEberblick ueber die Welt des Online-Marketings... More info...
$9450
In Stock
Digital Marketing by Ira Kaufman (isbn:978113849...
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital... More info...
$8090
In Stock
Tops und Flops, Mythen und Hypes im automobilen...
Das Buch analysiert und pointiert Tops und Flops im Marketing der Automobilindustrie sowie aktuelle Mythen und Hypes... More info...
$14780
In Stock
Sport Marketing by Windy Dees (isbn:978171820...
This is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed... More info...
$7525
In Stock
Marketing Analytics by Robert W. Palmatier ...
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier's... More info...
$2675
In Stock
Marketing by Peter Rix (isbn:978007028700...
Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty... More info...
$8475
In Stock
Principles of Marketing for a Digital Age by Tracy...
Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and... More info...
$13075
In Stock
International Marketing ISE by Philip R. Cateora ...
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International... More info...
$4475
In Stock
No B.S. Direct Marketing by Dan S. Kennedy ...
The Millionaire Maker has done it once again Dan S. Kennedy revisits little-known, profit-proven direct mail strategies... More info...
$15825
In Stock
Digital Marketing Outreach by Kavita Sharma ...
This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse... More info...
$13075
In Stock
Advertising and Promotion ISE by George E. Belch ...
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications!... More info...

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