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$8090
In Stock
Tops und Flops, Mythen und Hypes im automobilen...
Das Buch analysiert und pointiert Tops und Flops im Marketing der Automobilindustrie sowie aktuelle Mythen und Hypes... More info...
$12935
In Stock
ISE Essentials of Marketing Research by Joseph F....
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to... More info...
$5450
In Stock
Content Marketing Strategy by Robert Rose ...
Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you... More info...
$14295
In Stock
B2B Digital Marketing Strategy by Simon Hall ...
Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential... More info...
$11325
In Stock
Persuasive Advertising by J. Armstrong ...
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast... More info...
$2275
In Stock
Marketing Communications 7ed by Patrick De...
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A... More info...
$2675
In Stock
Marketing by Peter Rix (isbn:978007028700...
Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty... More info...
$25225
In Stock
Marketing Strategy by Orville C. Walker ...
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers... More info...
$9675
In Stock
Strategic Marketing by Douglas West (isbn:978019...
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to... More info...
$15625
In Stock
Marketing in Web 3.0 by Simon Kingsnorth ...
Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to... More info...
$12675
In Stock
ISE Advertising and Promotion 12ed by George E....
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications!... More info...
$3675
In Stock
Marketing Research 4ed by Joseph F. Hair ...
Marketing Research provides a contemporary and managerially relevant discussion of the key principles in the dynamic field of... More info...
$3375
In Stock
Lean Marketing by Allan Dib (isbn:9781774584...
Simplify, structure, and scale your marketing plan - without the extra work You keep being told to do more marketing. More... More info...
$7150
In Stock
Stickier Marketing by Grant Leboff (isbn:978074...
We live in a world where people have become empowered. Consumers can contact companies directly and they can talk to... More info...
$7025
In Stock
Shopper Marketing by Markus Sthlberg (isbn:978074...
Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and... More info...
$11775
In Stock
Foundations of Marketing by John Fahy (isbn:978152...
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how... More info...
$2375
In Stock
Business to Business Marketing by Wim G. Biemans ...
Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most... More info...
$6425
In Stock
The Digital Marketing Handbook by Alice Benham ...
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the... More info...
$3290
In Stock
The Advertising Concept Book by Pete Barry ...
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters... More info...
$31675
In Stock
Marketing Strategy by Jenna Tiffany (isbn:9781789...
WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book... More info...
$1950
In Stock
Business to Business Marketing Management 4ed by...
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific... More info...
$6790
In Stock
The Farming Game : Agricultural Management and...
The Farming Game is the agricultural management text for the twenty-first century. The central theme underpinning this... More info...
$9325
In Stock
Global Marketing by Svend Hollensen (isbn:9781292...
Learn and develop skills involving strategic global marketing decision-making. Global Marketing , 8th Edition, by... More info...
$6425
In Stock
Experiential Marketing by Shirra Smilansky ...
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the... More info...
$13175
In Stock
Advertising by Sandra Moriarty (isbn:978148600...
How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital... More info...
$11225
In Stock
Mastering Marketing Data Science by Iain Brown ...
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding... More info...
$19025
In Stock
Place Marketing and Temporality by Gary Warnaby ...
Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim... More info...
$11790
In Stock
Graphis Advertising Annual 2023 by B. Martin...
Graphis Advertising Annual 2023 Explore the A to Z of modern advertising. Graphis Advertising 2023 From... More info...
$34589
In Stock
Bringing the Soul Back to Marketing by Vincent Jeseo...
The soul centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose... More info...
$85125
In Stock
Marketing and Smart Technologies by Jose Luis Reis ...
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech... More info...
$2580
In Stock
How to Write a Marketing Plan by John Westwood...
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and... More info...
$50925
In Stock
Sexuality in Marketing and Consumption by Athanasia...
This volume provides an in-depth examination of the role of sexuality in consumers' life course and in the marketing of products... More info...
$12675
In Stock
ISE Marketing Management by Greg W. Marshall ...
Greg Marshall andMark Johnston, both of Rollins College, have taken great effort to representmarketing management the... More info...
$17025
In Stock
Bessere Strategieentscheidungen in Sales, Marketing &...
Dieses Buch bietet eine Anleitung, wie Fuehrungskraefte aller Disziplinen fuer den eigenen Bereich ein Power... More info...
$13435
In Stock
Marketing Research by William Zikmund ...
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It... More info...
$10475
In Stock
Essentials of Marketing Research, Global Edition by...
For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to... More info...
$7475
In Stock
Aquatic Center Marketing by Judith Leblein Josephs ...
If you need to make a big impact in promoting and growing your aquatic facility, then you need Aquatic Center Marketing .... More info...
$7450
In Stock
Sensory Marketing by Bertil Hultn (isbn:97811389...
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and... More info...
$15775
In Stock
Creative Strategy in Advertising by A. Jerome...
Creative Strategy in Advertising provides everything students need to be successful as advertising professionals in today's... More info...
$31150
In Stock
Integrated Digital Marketing in Practice by Andrew...
Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all... More info...
$48250
In Stock
Practical Digital Marketing and AI Psychology by J....
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge... More info...
$25275
In Stock
Multichannel Marketing by Bernd W. Wirtz ...
Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple... More info...
$15795
In Stock
Strategic International Marketing by Carl Arthur...
Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are... More info...

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Booktopia is a 100% Australian-owned online-only retail store selling books, eBooks and DVDs Austrlaia wide. Based in Sydney, Australia we offer over 4 million books from our database which have been categorised into a variety of subjects to make it easier for you to browse and shop.
As well as physical books, Booktopia offers Australian readers thousands of eBooks from a wide variety of international and local publishers. Whether you access your eBooks via your computer, tablet, iPhone or Android smartphone, or electronic reading device - online or offline, wherever you go, your eBooks will be there and accessible to you.
If you want to order eBooks as well as physical books and DVDs we've made it easy, you can order them all together on the one order.
All of our books are offered at a discount and you can ship as many physical books or DVDs per order as you like to anywhere in Australia for just $6.50 per order. We also welcome and cater for customers in New Zealand.
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