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Strategic Brand Licensing by Maria Cristina Longo ...

Strategic Brand Licensing by Maria Cristina Longo (isbn:9781032428499)
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how... More info...
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Strategic Brand Licensing by Maria Cristina Longo ...
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