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Services Marketing by Valarie A. Zeithaml ...

Services Marketing by Valarie A. Zeithaml (isbn:9781266287152)
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to r... More info...
$13075In Stock
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A Research Agenda for Service Marketing by Olivier...
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore... More info...
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Service Management and Marketing Principles by Jay...
This book explores the service economy and challenges that all organizations face as goods and services make way for a world... More info...
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Services Marketing by Jochen Wirtz (isbn:978194...
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Service Management and Marketing Principles by Jay...
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Essentials of Services Marketing by Jochen Wirtz ...
For undergraduate courses in services marketing. As economies across the world continue to transition toward services,... More info...
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Services Marketing by Jochen Wirtz (isbn:978194...
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services... More info...
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Services Marketing 3ed by Alan Wilson ...
European economies are now dominated by services, and virtually all companies view service as critical to retaining their... More info...
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Services Marketing by Christopher H Lovelock ...
Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition... More info...
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Services Marketing by William Chitty (isbn:978019...
Services Marketing, second edition , helps readers develop a practical understanding of services marketing through a... More info...
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Professional Services Marketing Handbook by Nigel...
Marlowes Books
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Services Marketing Lovelock Chridtopher, Patterson...
Cover Type: Softcover Book Condition: Fine Jacket Condition: None Issued Publisher: Pearson Education... More info...
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The Service-Dominant Logic of Marketing: Dialog,...
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents... More info...
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Management and Marketing of Services
This second edition of The Management and Marketing of Services builds on the success of the first edition and now... More info...
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Services Marketing Management
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and... More info...
Marlowes Books
$2050
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Services 4 Marketing. An Asian Pacific And...
Cover Type: Softcover Book Condition: As New Jacket Condition: None Issued Publisher: Pearson Education... More info...
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Marketing Professional Services Kotler Philip
Cover Type: Hardcover Book Condition: As New Jacket Condition: As New Publisher: Prentice Hall Press... More info...
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Services Marketing Essentials You Always Wanted...
Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the... More info...
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A picture book about a young child who learns to navigate the world with a sense of wonder and amazement, by activist and... More info...
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A rallying cry filled with ancient Sikh wisdom for finding inner peace while fighting for what you believe in, with... More info...
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Digital Marketing by Ira Kaufman (isbn:978113849...
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital... More info...
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This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the... More info...
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International marketing is a core disciplinary area within the broader international business field. Over the last 25 years... More info...
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Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy... More info...
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Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation... More info...
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Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge... More info...
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Das Buch analysiert und pointiert Tops und Flops im Marketing der Automobilindustrie sowie aktuelle Mythen und Hypes... More info...
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WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book... More info...
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Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential... More info...
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Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including... More info...
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Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and... More info...
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International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing.... More info...
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Learn and develop skills involving strategic global marketing decision-making. Global Marketing , 8th Edition, by... More info...
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**Winner of the TAA 2017 Textbook Excellence Award** Social Media Marketing deserves special kudos for its... More info...
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Marketing Management (Custom Edition) by Philip...
This custom edition is published for Macquarie University. More info...

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