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Customer Experience in Fashion Retailing by Bethan Alexander...

Customer Experience in Fashion Retailing by Bethan Alexander (isbn:9781032456553)
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives - academic, creative agency and retailer - the book takes a chronologic... More info...
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An Introduction to Fashion Retailing
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