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Advertising and Promotion 11ed by George E. Belch ...

Advertising and Promotion 11ed by George E. Belch (isbn:9781259548147)
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated... More info...
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Advertising And Promotion Belch George E, Belch...
Cover Type: Softcover Book Condition: Fine Jacket Condition: None Issued Publisher: McGraw Hill Publisher... More info...
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Advertising And Promotion. An Integrated Marketing...
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Advertising by George E Belch (isbn:978176042...
Advertising 4th Edition has been fully revised to reflect the rapidly evolving advertising industry by beginning from the... More info...
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