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digiDIRECT - Prime Lenses

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$86900
Canon EF 100mm f/2.8 Macro USM ...
EF-Mount Lens/Full-Frame Format Aperture Range: f/2.8 to f/32 One Ultra-Low Dispersion Element... More info...
$1,15400
Nikon AF 180mm F/2.8D IF-ED Lens ...
F-Mount Lens/FX Format Aperture Range: f/2.8 to f/22 One Extra-Low Dispersion Element Super... More info...
$63700
Samyang 21mm F1.4 UMC II Sony E Mount Lens ...
Bright F1.4 aperture Extra low dispersion lens (ED) Glass aspherical lens (ASP) Ultra Multi Coating (UMC... More info...
$2,23900
Zeiss Milvus 50mm f/2M ZE Lens for Canon EF
EF Mount Lens/Full-Frame Format Aperture Range: f/2 to f/22 Planar Optical Design Floating Elements... More info...
$75900
Canon EF-S 60mm f/2.8 Macro USM Lens
EF-S-Mount Lens/APS-C Format 96mm (35mm Equivalent) Aperture Range: f/2.8 to f/32 Super Spectra... More info...
$71900
Pentax HD Pentax-DA 35mm f/2.8 Macro...
Pentax K Mount 53.5mm (35mm Equivalent) Aperture Range: f/2.8 to f/22 Macro 1:1 Maximum Magnification... More info...
$59900
Sigma AF 24mm f/1.8 EX DG ASP RF Lens...
The Sigma 24mm F1.8 EX DG Aspherical Macro Lens in Pentax mount is a large-aperture wide-angle lens is... More info...
$44800
Pentax HD Pentax-DA 40mm f/2.8 Limited Lens...
Pentax K Mount 60mm (35mm Equivalent) Aperture Range: f/2.8 to f/22 Compact Pancake-Style Design... More info...
$74900
Samyang 50mm F1.2 UMC II Sony E APS-C ...
Bright F1.2 aperture Glass aspherical lens (ASP) Ultra Multi Coating (UMC) technology of Samyang Optics... More info...
$76900
Sigma 105mm f/2.8 Macro EX DG OS HSM...
Life-Size (1:1) Magnification "Focus Free" Mechanical Design 12.2" (31 cm) Close Focusing Distance... More info...
$1,07500
Lomography Petzval 85mm f/2.2 Art Lens Black...
A Very Special Portrait Lens High Quality Glass Optics, Manufactured In Russia Special Lens Design Unique... More info...
$85900
Pentax HD Pentax-DA 21mm f/3.2 AL Limited...
Pentax K Mount 31.5mm (35mm Equivalent) Aperture Range: f/3.2 to f/22 Compact Pancake-Style Design... More info...
$55900
Sigma 30mm f1.4 DC DN Contemporary Lens For...
Micro Four Thirds System 60mm (35mm Equivalent) Aperture Range: f/1.4 to f/16 Two Aspherical Elements More info...
$1,79900
Canon TS-E 90mm f2.8 Tilt-Shift Camera Lens
EF-Mount Lens/Full-Frame Format Aperture Range: f/2.8 to f/32 Super Spectra Coating Gaussian-Type... More info...
$95900
Sigma 15mm f/2.8 Ex DG Diagonal Fisheye Lens...
Canon EF Mount/Full-Frame Format Aperture Range: f/2.8 to f/22 180 Angle of View Diagonal,... More info...
$82900
Samyang 50mm T1.5 VDSLR Canon EOS Full...
EF Mount Lens/Full Frame Format Aperture Range: T1.5 - T22 One Aspherical, One Hybrid Asph. Element... More info...
$97400
Lomography Petzval 85mm f/2.2 Art Lens Brass...
F Mount Lens/FX Format Aperture Range: f/2.2 to 16 Russian Glass, Multi-Coated Optics Manual Geared... More info...
$1,06300
Sigma 4.5mm f/2.8 DC Fisheye HSM Lens for...
Sigma SA Mount/APS-C Format 6.75mm (35mm Equivalent) Aperture Range: f/2.8 to f/22 One SLD... More info...
$1,24900
Sigma 105mm f/2.8 DG DN Macro Art Lens for...
L-Mount Lens/Full-Frame Format Aperture Range: f/2.8 to f/22 One SLD Element Super Multi-Layer... More info...
$1,13900
Sigma 4.5mm f/2.8 DC Fisheye HSM Lens for...
Canon EF Mount/APS-C Format 7.2mm (35mm Equivalent) Aperture Range: f/2.8 to f/22 One SLD... More info...
$19,66900
Canon EF 600mm f/4L IS USM III Lens
EF-Mount Lens/Full-Frame Format Aperture Range: f/4 to f/32 Super UD, Fluorite & Aspherical Elements... More info...
$3,57900
Canon TS-E 17mm f/4L Ultra Wide Angle Tilt...
EF-Mount Lens/Full-Frame Format Aperture Range: f/4 to f/22 Four UD Elements, One Aspherical Element... More info...
$2,19900
Sony Distagon T* FE 35mm f/1.4 ZA Lens
E-Mount Lens/Full-Frame Format Aperture Range: f/1.4 to 16 One AA & Three Aspherical Elements Zeiss T*... More info...
$1,19900
Sigma 50mm f/1.4 DG HSM Art Lens for...
L-Mount Lens/Full-Frame Format Aperture Range: f/1.4 to f/16 Three SLD Elements One Aspherical Element... More info...
$4995
Canon ES78 Lens Hood for EF 50mm f/1.2L...
Dedicated lens hood for the Canon EF 50mm f/1.2L USM lens. More info...
$98800
Tamron SP 35mm f/1.8 Di VC USD Lens for...
Nikon F Mount/FX Format Aperture Range: f/1.8 to f/16 One LD, One XLD, Two Aspherical Elements... More info...
$89900
Laowa Venus Optics 15mm f/4 Macro 1:1 Lens for...
A Mount Lens/Full-Frame Format Aperture Range: f/4 to f/32 1:1 Magnification Ratio; Internal Focus One... More info...
$3,99900
Olympus M.Zuiko Digital ED 300mm f/4.0 IS...
Micro Four Thirds Mount 600mm (35mm Equivalent) Aperture Range: f/4 to 22 Three HR Elements & One... More info...
$3,78800
Leica Summilux-TL 35mm f1.4 Aspherical Lens -...
L Mount Lens/APS-C Format 52.5mm (35mm Equivalent) Aperture Range: f/1.4 to f/16 Four Aspherical... More info...
$1,46900
Nikon NIKKOR Z 35mm f/1.8 S
Z-Mount Lens/FX Format Aperture Range: f/1.8 to f/16 Two ED and Three Aspherical Elements Nano... More info...
$4,23900
Leica Summaron-M 28mm f/5.6 Aspherical Lens -...
Leica M-Mount Lens Aperture Range: f/5.6 to f/22 Manual Focus Design Minimum Focusing Distance: 3.3'... More info...
$18900
Sigma TS-111 Tripod Socket for 105mm f/1.4 DG...
Single Locking Knob Collar Designed For 105mm f/1.4 DG HSM Art Lens Compatible With Many of the... More info...
$5900
Nikon HB-89 Lens Hood for Z Series 35mm f/1.8
For NIKKOR Z 35mm f/1.8 S Lens Blocks Stray Light from Entering Lens Protects Lens from Impact... More info...
$73900
Samyang 21mm T1.5 VDSLR UMC II Canon M...
Bright T1.5 aperture Extra low dispersion lens (ED) Glass aspherical lens (ASP) Ultra Multi Coating (UMC... More info...
$1,44900
Tamron 17-28MM F/2.8 Di III RXD Sony E
E-Mount Lens/Full-Frame Format Aperture Range: f/2.8 to f/22 XLD and LD Elements BBAR and... More info...
$7,84200
Canon EF 400mm f/4 DO IS USM Camera Lens
EF Mount Lens Aperture Range: f/4-32 Multi-Layer Diffractive Optical Element Two-Mode Image... More info...
$1,64900
Canon MP-E65mm f/2.8 1-5x Macro Lens -...
EF-Mount Lens/Full-Frame Format Aperture Range: f/2.8 to f/16 One Ultra-Low Dispersion Lens Element... More info...
$9900
Fujifilm LH-XF35-2 Lens Hood for XF 35mm...
Stylish metal hood Allow the front lens cap to be used while attached Minimises lens flare More info...
$1,71900
Laowa 12mm f/2.8 Zero-Distortion Lens for Nikon F
F-Mount Lens/FX Format Aperture Range: f/2.8 to f/22 Three Extra-Low Dispersion Elements Two... More info...
$3,23900
Zeiss Milvus 100mm f/2M ZE Lens for Canon EF
EF Mount Lens/Full-Frame Format Aperture Range: f/2 to f/22 2 Anomalous Partial Dispersion Elements... More info...
$2,34900
Canon EF 180mm f/3.5L Macro USM
EF-Mount Lens/Full-Frame Format Aperture Range: f/3.5 to f/32 Three Ultra-Low Dispersion Elements... More info...
$49900
Panasonic LUMIX G VARIO 35-100mm f...
Micro Four Thirds System 70-200mm (35mm Equivalent) Aperture Range: f/4 to f/22 One Aspherical... More info...
$51500
Canon EF-M 28mm f/3.5 Macro IS STM Lens
EF-M Mount Lens/APS-C Format 44.8mm (35mm Equivalent) Maximum Aperture: f/3.5 One UD Element... More info...
$1,54900
Sigma 150mm f/2.8 APO Macro EX DG OS...
EF-Mount Lens/Full-Frame Format Aperture Range: f/2.8 to f/22 Three SLD Elements Super Multi-Layer... More info...
$1,32900
Pentax FA 77mm F/1.8 LTD Camera lens -...
K-Mount Lens/Full-Frame Format Aperture Range: f/1.8 to f/22 Fixed Rear Element Extension Built-In Lens... More info...
$79900
Samyang 50mm T1.3 VDSLR UMC II Samsung...
Bright T1.3 aperture Glass aspherical lens (ASP) Ultra Multi Coating (UMC) technology of Samyang Optics... More info...
$89900
Laowa Venus Optics 15mm f/4 Macro Lens for Nikon...
F Mount Lens/FX Format Aperture Range: f/4 to f/32 1:1 Magnification Ratio; Internal Focus One ED &... More info...
$57900
Tokina atx-m 33mm f/1.4 X Lens for Fujifilm X
X-Mount Lens/APS-C Format 50mm (35mm Equivalent) Aperture Range: f/1.4 to f/16 One SD Element... More info...
$4,98900
Nikon PC NIKKOR 19mm f/4E ED Lens
F-Mount Lens/FX Format Aperture Range: f/4 to f/32 Three ED and Two Aspherical Elements Nano... More info...
$1,99900
Zeiss Distagon T* 18mm f3.5 ZE Lens - Canon...
EF-Mount Lens/Full-Frame Format Aperture Range: f/3.5 to f/22 ZEISS T* Anti-Reflective Coating... More info...
$2,79900
Zeiss Milvus 21mm f/2.8 ZE Lens for Canon EF
EF-Mount Lens/Full-Frame Format Aperture Range: f/2.8 to f/22 4 Anomalous Partial Dispersion Elements... More info...

digiDIRECT store Information

digiDIRECT - Prime Lenses has been a trusted MyShopping merchant for over 12 years with 17,677 products for you to browse and shop from.

About UsdigiDIRECT the Customer's Experience
digiDIRECT is renowned as the place to visit for all your photo, video and digital imaging needs. Once you step inside anyone of our stores, an incredible range of cameras and accessories waits you.
Our Goal
Our primary goal is to make our customers feel comfortable and satisfied with their experience. Our commitment to sales quality and customer satisfaction is second to none. The guiding philosophy of our company is to enable you to come in and touch, feel, experience, ask, and discuss your requirements, without sales pressure. At digiDIRECT, we enjoy giving our customers the right solutions for their needs, thus our sales team is dedicated to making your experience with us a pleasant and lasting one.
Our Staff
Our sales staff is made up of working professional photographers and movie-makers with years of experience and expertise. They'll ask what it is that you're looking to achieve with the camera gear you have in mind, and they will advise you as to what camera gear is required in getting the job done effectively. Even if all you need is some advice, we're more than willing to listen and make suggestions. We don't just sell boxes; customers are treated as long-term friends and colleagues. Photographers and videographers from all over Australia make their way here to visit our stores or they jump online to browse our easy-to-view website. Our clientele represents a large cross section of photographers and movie-makers, both pro and amateur.
Our Customers
At digiDIRECT, it is quite common to stand at a sales counter and examine camera equipment and share knowledge with our qualified and experienced staff. Some customers call our National Hotline to chat to our dedicated staff on any camera or accessories requirements. Many customers will dropin to any one of our store locations check out our solid reputation of more than 25 years.
Location, Directions & Transportation
Our Locations
Our Sydney CBD Store is located on King Street, just behind the Apple Store on George Street, basically between George and York Street. digiDIRECT is easily accessible from all areas of Sydney and the surrounding vicinity. Town Hall, Wynyard and Martin Place stations are nearby. Several bus stops are also within close proximity of our front door, typically located on George Street and the QVB (Queen Victoria Building). If all else fails, every Taxi driver knows how to get you here.
Our Bondi Junction store is situated on level 1 of Westfield Bondi Junction on the David Jones side of the complex. Bondi Junction is easily accessible with public transport with a huge bus and rail terminus offering easy access to our store.
Finally, our Miranda store is situated on level 3 on the Myers side of Miranda Westfield. Westfield Miranda offers easy access to Miranda station where public transport facilities can make your trip to digiDIRECT fuss-free.
Parking Near digiDIRECT
If you're driving to our CBD store, we recommend that you park your car at the QVB. If you're lucky enough, you may find some metered street parking in close proximity to our store.
For our Bondi Junction and Miranda customers, Westfield offers tons of onsite parking.
The digiDIRECT Philosophy
Our Easy Access Displays
It is our policy wherever feasible that customers be allowed to handle the equipment. We believe that as a result, customers will make better-informed decisions about their purchases.
Our Educated Staff
At digiDIRECT, we continuously train our staff to understand the features and operation of every product we sell.
Our Partnership with Manufacturers
In cooperation with manufacturers, digiDIRECT regularly communicates with the manufacturers and wholesalers which showcase their newest and hottest products to our staff and to our customers.
We sincerely hope you will visit one of our stores. If you can't make it in person, give us a call, flick an email, or visit our ever-expanding website to check us out!
Hours & Location
digiDIRECT.com.au
digiDIRECT's products are available online and in three convenient Sydney store locations.
ABN: 92 122 703 806
Sydney City Store
75 King St
Sydney NSW AUSTRALIA 2000
STORE HOURS
Monday- Wednesday: 9:00 - 6:00
Thursday: 9:00 - 7:30
Friday: 9:00 - 6:00
Saturday: 10:00 - 5:00
Sunday: CLOSED
Bondi Junction Store
Level 1, Shop 1044, Westfield Bondi Junction
Bondi Junction NSW 2022
STORE HOURS
Monday- Wednesday: 9:30 - 6:00
Thursday: 9:30 - 9:00
Friday: 9:30 - 7:00
Saturday: 9:30 - 6:00
Sunday: 10:00 - 6:00
Miranda Store
Level 3, Shop 3011, Miranda Westfield,
600 Kingsway, Miranda NSW 2228
STORE HOURS
Monday- Wednesday: 9:00 - 5:30
Thursday: 9:00 - 9:00
Friday: 9:00 - 5:30
Saturday: 9:00 - 5:00
Sunday: 10:00 - 5:00
More information
Camera Products
By combining a passion for photography and the latest technology, digiDIRECT continues to provide the most innovative products in town. Our huge range includes digital compact cameras from Canon, Nikon, Sony, Pentax, Olympus, Fuji, Ricoh, and Panasonic. And if you're a budding or professional photographer our digital SLR cameras will keep you ahead of your game. We stock world leading Digital SLR cameras, along with a wide range of lenses and accessories to suite.
Digital Video Cameras
Our award winning camera range isn't limited to photo cameras. You'll be pleased to learn we also stock the latest in video cameras from the likes of Sony, Canon, JVC and Panasonic. We continue to grow our products to ensure customers receive the best in pricing, options and technology. Our ongoing success is testament to providing a reliable, innovative and expert service, which is delivered promptly, competently and efficiently by experienced staff. You can rely on us for cutting edge products, and an enhanced Video experience!
One Stop Shop
Government departments, professional photography businesses, and schools throughout Australia rely on our high quality products, expert advice and total fulfillment process day in day out! By providing a one stop shop for all cameras, memory cards and mp3 players. Your organization can now enjoy the benefits of a comprehensive product list with the benefits of a smooth purchasing process. This represents significant cost savings and even faster delivery turnaround times.
Extended Warranty
When buying the latest technology, you shouldn't be limited to only a 12 month warranty. DigiDirect now offers extended Australia wide warranties for up to 5 years across most of our products. Discover how you can protect your investment from as little as $29.
Our Website
digiDIRECT.com.au...we have low prices everyday, why pay full price when you can buy from digiDIRECT.com.au - Everything digital direct to your door.
Call: 1300 889 148
Email: sales@digidirect.com.au
Phone1300889148
Fax0293895600
Emailsales@digidirect.com.au
Address75 King St Sydney NSW 2000 Shop 1044 Westfield, 500 Oxford St Bondi Junction NSW 2022
Delivery OptionsAustralia Post Regular, Courier, Australia Post Express, Warehouse pickup, Australia Post eParcel
Payment methodPersonal Cheque, Cash, American Express, Bank Card, Paypal, BPay, Direct Deposit, Visa, MasterCard
Special ServicesGuaranteed Security, Live Customer Service Rep., Pickup locations, Search on Site, Secure Ordering/Payment, Confidentiality, Shopping Cart, Available 24 Hours a Day

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MyShopping is online shopping search engine that contains information supplied by various third party online retail websites and compiles such information to provide browsers with a direct price comparison for similar goods.
Digital Camera Lenses prices are provided by the merchants and MyShopping assumes no responsibility for accuracy of price information. Product specifications are obtained from merchants or third parties and although we make every effort to present accurate information, MyShopping is not responsible for inaccuracies.

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