digiDIRECT - 50mm Aspherical Lenses

About UsdigiDIRECT the Customer's Experience
digiDIRECT is renowned as the place to visit for all your photo, video and digital imaging needs. Once you step inside anyone of our stores, an incredible range of cameras and accessories waits you.
Our Goal
Our primary goal is to make our customers feel comfortable and satisfied with their experience. Our commitment to sales quality and customer satisfaction is second to none. The guiding philosophy of our company is to enable you to come in and touch, feel, experience, ask, and discuss your requirements, without sales pressure. At digiDIRECT, we enjoy giving our customers the right solutions for their needs, thus our sales team is dedicated to making your experience with us a pleasant and lasting one.
Our Staff
Our sales staff is made up of working professional photographers and movie-makers with years of experience and expertise. They'll ask what it is that you're looking to achieve with the camera gear you have in mind, and they will advise you as to what camera gear is required in getting the job done effectively. Even if all you need is some advice, we're more than willing to listen and make suggestions. We don't just sell boxes; customers are treated as long-term friends and colleagues. Photographers and videographers from all over Australia make their way here to visit our stores or they jump online to browse our easy-to-view website. Our clientele represents a large cross section of photographers and movie-makers, both pro and amateur.
Our Customers
At digiDIRECT, it is quite common to stand at a sales counter and examine camera equipment and share knowledge with our qualified and experienced staff. Some customers call our National Hotline to chat to our dedicated staff on any camera or accessories requirements. Many customers will dropin to any one of our store locations check out our solid reputation of more than 25 years.
Location, Directions & Transportation
Our Locations
Our Sydney CBD Store is located on King Street, just behind the Apple Store on George Street, basically between George and York Street. digiDIRECT is easily accessible from all areas of Sydney and the surrounding vicinity. Town Hall, Wynyard and Martin Place stations are nearby. Several bus stops are also within close proximity of our front door, typically located on George Street and the QVB (Queen Victoria Building). If all else fails, every Taxi driver knows how to get you here.
Our Bondi Junction store is situated on level 1 of Westfield Bondi Junction on the David Jones side of the complex. Bondi Junction is easily accessible with public transport with a huge bus and rail terminus offering easy access to our store.
Finally, our Miranda store is situated on level 3 on the Myers side of Miranda Westfield. Westfield Miranda offers easy access to Miranda station where public transport facilities can make your trip to digiDIRECT fuss-free.
Parking Near digiDIRECT
If you're driving to our CBD store, we recommend that you park your car at the QVB. If you're lucky enough, you may find some metered street parking in close proximity to our store.
For our Bondi Junction and Miranda customers, Westfield offers tons of onsite parking.
The digiDIRECT Philosophy
Our Easy Access Displays
It is our policy wherever feasible that customers be allowed to handle the equipment. We believe that as a result, customers will make better-informed decisions about their purchases.
Our Educated Staff
At digiDIRECT, we continuously train our staff to understand the features and operation of every product we sell.
Our Partnership with Manufacturers
In cooperation with manufacturers, digiDIRECT regularly communicates with the manufacturers and wholesalers which showcase their newest and hottest products to our staff and to our customers.
We sincerely hope you will visit one of our stores. If you can't make it in person, give us a call, flick an email, or visit our ever-expanding website to check us out!
Hours & Location
digiDIRECT.com.au
digiDIRECT's products are available online and in three convenient Sydney store locations.
ABN: 92 122 703 806
Sydney City Store
75 King St
Sydney NSW AUSTRALIA 2000
STORE HOURS
Monday- Wednesday: 9:00 - 6:00
Thursday: 9:00 - 7:30
Friday: 9:00 - 6:00
Saturday: 10:00 - 5:00
Sunday: CLOSED
Bondi Junction Store
Level 1, Shop 1044, Westfield Bondi Junction
Bondi Junction NSW 2022
STORE HOURS
Monday- Wednesday: 9:30 - 6:00
Thursday: 9:30 - 9:00
Friday: 9:30 - 7:00
Saturday: 9:30 - 6:00
Sunday: 10:00 - 6:00
Miranda Store
Level 3, Shop 3011, Miranda Westfield,
600 Kingsway, Miranda NSW 2228
STORE HOURS
Monday- Wednesday: 9:00 - 5:30
Thursday: 9:00 - 9:00
Friday: 9:00 - 5:30
Saturday: 9:00 - 5:00
Sunday: 10:00 - 5:00
More information
Camera Products
By combining a passion for photography and the latest technology, digiDIRECT continues to provide the most innovative products in town. Our huge range includes digital compact cameras from Canon, Nikon, Sony, Pentax, Olympus, Fuji, Ricoh, and Panasonic. And if you're a budding or professional photographer our digital SLR cameras will keep you ahead of your game. We stock world leading Digital SLR cameras, along with a wide range of lenses and accessories to suite.
Digital Video Cameras
Our award winning camera range isn't limited to photo cameras. You'll be pleased to learn we also stock the latest in video cameras from the likes of Sony, Canon, JVC and Panasonic. We continue to grow our products to ensure customers receive the best in pricing, options and technology. Our ongoing success is testament to providing a reliable, innovative and expert service, which is delivered promptly, competently and efficiently by experienced staff. You can rely on us for cutting edge products, and an enhanced Video experience!
One Stop Shop
Government departments, professional photography businesses, and schools throughout Australia rely on our high quality products, expert advice and total fulfillment process day in day out! By providing a one stop shop for all cameras, memory cards and mp3 players. Your organization can now enjoy the benefits of a comprehensive product list with the benefits of a smooth purchasing process. This represents significant cost savings and even faster delivery turnaround times.
Extended Warranty
When buying the latest technology, you shouldn't be limited to only a 12 month warranty. DigiDirect now offers extended Australia wide warranties for up to 5 years across most of our products. Discover how you can protect your investment from as little as $29.
Our Website
digiDIRECT.com.au...we have low prices everyday, why pay full price when you can buy from digiDIRECT.com.au - Everything digital direct to your door.
Call: 1300 889 148
Email: sales@digidirect.com.au

Phone	1300889148
Fax	0293895600
Email	sales@digidirect.com.au
Address	75 King St Sydney NSW 2000 Shop 1044 Westfield, 500 Oxford St Bondi Junction NSW 2022
Delivery Options	Australia Post Regular, Courier, Australia Post Express, Warehouse pickup, Australia Post eParcel
Payment method	Personal Cheque, Cash, American Express, Bank Card, Paypal, BPay, Direct Deposit, Visa, MasterCard
Special Services	Guaranteed Security, Live Customer Service Rep., Pickup locations, Search on Site, Secure Ordering/Payment, Confidentiality, Shopping Cart, Available 24 Hours a Day