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Instrument Choice store InformationInstrument Choice - computer software has been a trusted MyShopping merchant for over 6 years with 2,452 products for you to browse and shop from.
The Instrument Choice Story
Instrument Choice's parent company Synotronics was setup to design and manufacture temperature and humidity data loggers. We wanted to serve our customers better with a broader range of equipment so in 2007 started Instrument Choice.
We knew that with a strong web presence, fast delivery and prompt expert advice we could ensure our customers get the right test equipment on time along with friendly backup support.
Originally named instrument and sensor.com, we soon realised that Instrument Choice would be a more fitting name and this was changed in 2008, fuelling growth and expansion. It also rolled off the tongue better.
In 2010 Instrument Choice moved to a larger location. With more stock, staff and further growth plans the company had to have more space.
In 2011 the latest version of the Instrument Choice website was launched to make it easier for customers to find products and the right information.
In 2012 it was announced the company was 1 of 6 finalists in their category of the Telstra Australian Business Awards, acknowledging their outstanding growth, business plans, community involvement and internal processes.
With a desire to always make improvements and increase our capabilities Instrument Choice will continue to grow and evolve. We will grow our product base our knowledge and continue to form fantastic customer relationships so you get the best advice, products and after sales support. Contact us on 1300 737 871.
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