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Strategic Brand Management (Global Ed.) -...

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$9075
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The New Strategic Brand Management by Jean-Nol...
$10725
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Strategic Brand Management by Kevin Keller ...
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity... More info...
$2525
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Strategic Management 16ed by Fred David ...
For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and... More info...
$3025
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Global Strategic Management by Philippe Lasserre ...
Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to... More info...
$7095
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Global Strategic Management by Philippe Lasserre ...
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy.... More info...
$8075
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Global Brand Management by Laurence Minsky ...
$21075
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Strategic Brand Licensing by Maria Cristina Longo ...
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other... More info...
$7150
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Strategic Brand Licensing by Maria Cristina Longo ...
$12995
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Strategic Writing 5ed by Charles Marsh ...
This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise... More info...
$8075
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Strategic Communication 2ed by James Mahoney ...
Strategic Communication 2nd edition deals with the principles behind strategic communication planning. It covers the... More info...
$6148
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Social Media Marketing : A Strategic Approach (1st...
Social Media Marketing Concepts and Applications (1st Ed.) by Barker & Barker.Published by Cengage... More info...
$16075
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Strategic Communication in a Global Crisis by Ralph...
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and... More info...
$7699
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Global Media and Strategic Narratives of Contested...
In order to better understand how the world viewed the US 2016 presidential election, the issues that mattered around... More info...
Marlowes Books
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Strategic Alliances. An Entrepreneurial Approach To...
Cover Type: Hardcover Book Condition: Very Good Jacket Condition: Very Good Publisher: Harvard Business... More info...
$13999
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Strategic Global Marketing: Issues and Trends
Learn to select appropriate strategic tools and measure the competitiveness of international firms!This essential text... More info...
Marlowes Books
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Brand Child. Remarkable Insights Into The Minds Of...
Cover Type: Hardcover Book Condition: As New Jacket Condition: As New Publisher: Kogan Page Ltd... More info...
Marlowes Books
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How They Started. Global Brands. How 21 Good...
Cover Type: Softcover Book Condition: Very Good Jacket Condition: None Issued Publisher: Crimson Publishing... More info...
Marlowes Books
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Shoemaker. The Untold Story Of The British Family...
Cover Type: Softcover Book Condition: As New Jacket Condition: None Issued Publisher: Simon Schuster... More info...
Marlowes Books
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Islamic Branding And Marketing. Creating A Global...
Cover Type: Hardcover Book Condition: As New Jacket Condition: As New Publisher: John Wiley Sons... More info...
$10237
Wiley CMAexcel Exam Review 2021 Flashcards:...
Get effective and efficient instruction for Part 2 of the CMA exam in 2021 Wiley... More info...
$8156
Strategic Advertising Management
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising... More info...
$14735
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Strategic Management: Theory & Cases by Charles W....
This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and... More info...
$12275
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Strategic Management of Technological Innovation ISE...
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It... More info...
$8025
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Strategic Management by Richard Lynch (isbn:978152...
$37690
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Strategic Management by Aro Sapiro (isbn:978303...
This book provides students with the fundamental concepts and stages of strategic management and planning in organizations... More info...
$6525
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Strategic Management by Richard Lynch (isbn:978152...
$7625
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Strategic Management, Essentials Edition by Robert...
All the essentials of strategic management for time-poor students, Grants Strategic Management Essentials Edition , is... More info...
$9450
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Strategic Human Resource Management by Guiyao Tang ...
Strategic human resource management (SHRM), as a crucial foundation for the survival and development of a firm, linking... More info...
$11875
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Strategic Public Relations Management by Erica...
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations... More info...
$8225
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Strategic Risk and Crisis Management by David Rubens...
$40895
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Strategic Management and Drivers of Success by Surja...
Strategy is essentially about achieving organisational success. Growth, Adaptation, Resilience, and Competition ... More info...
$31890
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Strategic Social Media Management by Karen E....
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with... More info...
$4848
Transforming Project Management: An Essential...
Turn your strategy into business reality with proven project management and leadership best practices <br ... More info...
$52190
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Strategic Management in the Wine Tourism Industry by...
Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the... More info...
$18640
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Strategic Management for Tourism Communities :...
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the... More info...
$7225
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Comprehensive Strategic Management by Eric J....
$8099
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Strategic Management During a Pandemic
The COVID-19 pandemic changed world dynamics, working scenarios, as well as professional and emotional dimensions.... More info...
$7590
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Strategic Management in the Media by Lucy Kueng ...
$7380
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CIMA E3 Strategic Management by BPP Learning...
$1890
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Strategic Supply Management by Robert Trent ...
Dr. Trent presents a framework for achieving sustainable competitive advantages in price and cost, quality, cycle time,... More info...
$13075
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ISE Strategic Management by Frank T. Rothaermel ...
Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since... More info...
$18950
In Stock
Strategic Management by Michael A. Hitt ...
Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, but... More info...
$3847
Strategic Project Management Made Simple
Learn to plan and execute projects in any organization with this practical and insightful resource The... More info...
$9025
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Strategic Value Chain Management by Qeis Kamran ...
A supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of... More info...
Marlowes Books
$1950
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Strategic Management Of Teams Cleland David I
Cover Type: Hardcover Book Condition: Fine Jacket Condition: Fine Publisher: John Wiley Sons Inc... More info...
$7480
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Strategic Management in Emerging Markets by Krassimir...
$2875
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Strategic Management of Festivals and Events by...
This text takes a strategic management approach to understanding events, using cases or examples drawn predominantly from... More info...
$11950
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ISE Essentials of Strategic Management by John E....
Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-poi... More info...
Marlowes Books
$1430
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Strategic Technology Management Betz Frederick
Cover Type: Softcover Book Condition: Very Good Jacket Condition: None Issued Publisher: McGraw Hill... More info...
$20700
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Armstrong's Handbook of Strategic Human Resource...
Armstrong's Handbook of Strategic Human Resource Management is a complete guide to integrating HR strategies with... More info...
$5275
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Strategic Market Management by David A. Aaker ...
Strategic Market Management , helps managers identify, implement, prioritize, and adapt market-driven business strategies in... More info...
$61225
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Strategic Management in the Garment Industry by Gordana...
From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a... More info...
$5525
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Strategic Management for Tourism Communities :...
$5425
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Strategic Performance Management by Ralph W. Adler ...
Effective performance management is core to successful organizations. The new edition continues to look at performance... More info...
$16075
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Strategic Management of the Transition to Public...
As the practices of public governance are rapidly changing, so must the theoretical frameworks for understanding the creation... More info...
$2950
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Strategic Management by KAPLAN (isbn:978183...
The CIMA Strategic Management Revision Cards outlines the knowledge and skills used in designing and implementing... More info...

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