Classical White: Never goes out of fashion and Armani knows it

Category: Review on Emporio Armani White by Giorgio Armani 100ml Eau de Toilette Spray

Posted by: 4-Feb-2007

Strengths: A unique male fragrance with floral tones. Interesting bottle and quite reasonably priced

Weaknesses: Not meant for those who believe musk and woody tones are the only combination to be used for a male perfume.

The Armani range of products have always been exclusive and somehow a much-coveted item on my wish list. Other than that I am quite confused about the connection between Emporio Armani and Giorgio Armani (and still am!). This mental muddle of mine did not keep me away from trying out White which true to its name comes bundled in an opaque white cylindrical bottle which looks nothing like a traditional perfume bottle.

White is one of the rare perfumes for men which have a strong floral base and it takes a confident man to be able to carry it off well. Though woody and spicy tones are intermingled in the floral tones, they are not very overpowering and thus give White a very soothing effect. White is most suited for summer days and the perfume has a fairly good staying power. Apart from that, the perfume is priced quite reasonably and you can go ahead and enjoy the lovely fragrance which is perfect for casual use.

This Armani perfume is slightly different from other products from the same design house as it is not very masculine to smell (this means that White is not the ideal perfume for guys who like to have a woody/spicy fragrance). White is a quite a travel-friendly perfume as the bottle is non-breakable and they nozzle is also quite easy to use. White is meant for men who enjoy being different and the perfume also tends to remind you of a really relaxed holiday by the beach!